Creating Content That Works
Understanding the psychology social media content consumption can help you create compelling posts that attract attention and encourage sharing.
Under the Covers
A compelling book cover can compel people to flip to the first page. Here’s how I created mine.
Planning a Book Launch
Here’s a no-nonsense checklist to spin up a memorable launch campaign that will sell books.
Maximizing Conference Value
How can we maximize a return on a conference investment? Here’s my prep checklist.
Gems in the Dirt
We grow to the extent we can integrate useful feedback into our craft.